Hillary Ryan Group Marketing Director, Alexa Weber, is passionate about positioning properties to sell utilizing innovative and effective methods that are at the forefront of real estate marketing. Before joining, Weber advised 150+ real estate professionals at Compass in Napa and Sonoma counties as the regional marketing advisor with a focus on digital advertising and graphic design. There, she specialized in leveraging the Google Display Network’s YouTube Ads, Smart Ads, and Display ads, as well as Facebook and Instagram ads, to design custom campaigns for agents based on their individual business goals and budgets. This exceptional training environment allowed Weber to distill the most successful advertising methods and apply them to a singular brand. She is motivated by the fusion of design and technology to position homes to sell across varying price points in a competitive market through the use of photography, social media, and display and search advertising.
At Hillary Ryan Group, Alexa appreciates each opportunity to engage with clients and the local Napa community. She strives to support clients’ needs and understands the uniqueness of each client’s real estate goal. Challenges are met with a solution-driven mindset and an understanding of the attention-to-detail every transaction deserves.
With community at the heart of her endeavors, Alexa prioritizes fostering meaningful connections across Wine Country through volunteering with Redwood Empire Food Bank, Leukemia Lymphoma Society, and Farm to Pantry. Weber discovered these meaningful organizations while studying at Sonoma State University, where she earned her Bachelor of Arts in photography.
Outside of real estate, Alexa nurtures her love affair with the arts through photography, interior design, mixed-media art, travel, sustainable fashion, yoga, and, of course, wine tasting.